I have always believed that a few simple improvements can make a big difference in how a home looks and feels. Sometimes those improvements are made because we are preparing to sell, and sometimes they are simply because we want to enjoy our homes a little more. Recently, a former client reminded me that making a house beautiful does not always require a major renovation. Sometimes all it takes is a little imagination, a little effort, and a willingness to add some color.
Earlier this year, I helped a couple prepare their home in Cane Bay, Summerville, South Carolina, for sale. Their home was lovely, clean, and well maintained, but nearly everything inside was white. The one exception was her office, which she had painted black. I suppose that should have been my first clue that she wasn't afraid of color! As we walked through the house discussing how to prepare it for the market, I encouraged them to consider adding a little POP. I wasn't suggesting expensive renovations or anything dramatic. I simply wanted to give the rooms a little more personality and help the house stand out in the listing photographs.
Well, she certainly understood the assignment!
She painted an accent wall and added color beneath the kitchen island. She installed a folding shelf in the laundry room, making the space more functional. In both bathrooms, she added chair rail, hooks, and some color. None of these projects required tearing down walls or completely remodeling a room, but together they made a noticeable difference. The house had more character, and the photographs reflected the effort they had put into preparing it for sale.
Of course, I would never suggest that paint and decorating alone sell a house. Price, location, condition, competition, and the needs of active buyers are all important. But presentation matters, too. When buyers are looking at dozens of homes online, thoughtful improvements can help them notice a property and perhaps encourage them to schedule a showing.
After their Cane Bay home sold and they purchased their next house, I wanted to give them a closing gift that reflected something I had learned about them. Instead of a traditional decorative gift, I put together a toolbox filled with useful things for their future projects. I included a hammer, a level, painting supplies, Command strips, and other little items that always seem to be needed around the house. I figured that if she had enjoyed making improvements to the house they were selling, she might enjoy having a few supplies to get started on the next one.
And apparently, I was right!
Recently, she sent me a picture of her latest project in their new home. She had installed the prettiest floral wallpaper in one of the bathrooms. The colors were warm, the pattern had personality, and the room looked wonderful. I absolutely loved it! I think I was almost as excited about her bathroom as she was. And I couldn't help but smile, thinking about how our conversations about adding a little POP to a house being prepared for sale had continued into decorating a home they now get to enjoy.
That picture also reminded me of an important difference between preparing a house to sell and making a house your home. When we are selling, we are trying to appeal to a variety of buyers. We may need to simplify decorations, improve lighting, reduce clutter, or make certain spaces feel more neutral. The goal is to help someone else imagine living there. But when we are decorating a home we plan to enjoy, the goal is entirely different. We get to make choices based on what makes us happy.
I think homeowners sometimes become so concerned about resale value that they forget they are allowed to enjoy their homes in the meantime. Not every improvement has to be something the next buyer will appreciate. Sometimes we can paint a room blue simply because we love blue. We can hang floral wallpaper because it makes us smile. We can add shelves, change light fixtures, or decorate a room in a way that reflects our own personalities. Those improvements may never add a dollar to the eventual selling price, but that doesn't mean they have no value.
Throughout Cane Bay, Summerville, Mount Pleasant, Goose Creek, and the surrounding Charleston Lowcountry, homeowners are constantly deciding which improvements are worth making. My advice is to begin by asking why you want to make the change. If you're preparing to sell, it makes sense to consider what buyers in your particular neighborhood are looking for and whether the improvement is likely to help your home compete. If you're planning to stay, however, there is nothing wrong with making a change simply because it makes your home a more enjoyable place to live.
Looking back, what I enjoy most about this particular client story isn't just the improvements she made before selling or the beautiful wallpaper she recently installed. It's that I got to be a small part of two different chapters in their lives. First, helping them prepare a house for its next owners, and then watching them begin making their new house their own.
I don't know what project she'll tackle next, but I certainly hope she keeps sending me pictures. I love seeing what people do with their homes, especially when they discover that a few thoughtful changes can make such a difference.
After all, real estate isn't just about buying and selling houses. It's also about the lives people build inside them. And sometimes, making a house feel like home begins with nothing more than a little POP of personality!
Bonnie Wicks Bertalot is an Associate Broker with Carolina One Real Estate and the Shoreline Key Team, serving buyers and sellers throughout Charleston and the surrounding Lowcountry. Learn more at bonniewicks.com or call 843-754-0754.
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