Bonnie Wicks Bertalot
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July
22

The local housing market has changed from week to week, but one message has stayed consistent: buyers are still purchasing homes, but they are choosing carefully.

The market slowed during the July Fourth holiday, recovered strongly the following weekend and remained active through July 19. This is not a market where every home sells quickly. It is a market where buyers compare price, condition, location and monthly payment before deciding which home deserves an offer.

Weekend Buyer Activity

Contract Period Charleston Berkeley Dorchester Total What Happened
June 26–28 78 41 30 149 Strong activity before the holiday
July 3–5 55 44 17 116 Holiday activity fell about 22%
July 10–12 65 79 38 182 Strong post-holiday rebound
July 17–19 71 62 39 172 Activity remained healthy

The July Fourth weekend clearly slowed the market, especially in Charleston and Dorchester counties. However, the slowdown was temporary. The following weekend produced the highest contract total in this comparison.

By July 17–19, activity had settled slightly but remained stronger than it had been before the holiday. Charleston County had recovered to 71 contracts. Dorchester County held steady at 39. Berkeley County came down from its unusually strong post-holiday weekend but still recorded 62 contracts.

The market did not stop. Buyers simply moved at different speeds from one weekend to the next.

What Buyers Have Been Choosing

The larger tracking period from June 16–29 showed 824 homes going under contract. Detached homes represented about 79% of that activity. Three-bedroom homes were the most common choice, and the largest concentration of activity occurred between approximately $350,000 and $450,000.

The later reports continued to show similar buyer behavior. Detached homes remained the most common purchase. Charleston buyers paid more for location and often accepted older homes. Berkeley and Dorchester buyers were more likely to choose newer three- and four-bedroom homes near the upper $300,000s.

The exact numbers change from one county to another, but the basic buyer question remains the same:

Does this home offer enough value for its price and monthly payment?

Price Reductions Have Been Part of the Trend

Price reductions are not limited to one unusual weekend.

During the June 16–29 tracking period, nearly half of the homes that went under contract had received a price reduction. From July 17–19, 85 of the 172 homes placed under contract had been reduced before a buyer chose them.

That does not mean every seller needs to lower the price. It does mean buyers are often waiting when they believe the price is too high for the home's condition, location or needed repairs.

A price reduction does not automatically make a house a bargain. The new price still has to make sense compared with the other homes available.

Why Sellers Need to Look Beyond Their Own Home

Once a house is listed, it is easy for the seller to focus only on that property.

The seller may think about how much money was spent on the home, how much is needed from the sale or how long the house has been available. A nearby property may have similar square footage and sell for more, leading the seller to believe their home should receive the same price.

But buyers are not comparing square footage alone.

They are looking at the condition of the flooring, paint, bathrooms, kitchen, roof, landscaping, fixtures and outdoor spaces. They are noticing whether the home appears ready to enjoy or ready to become a project.

A shed adds value when it is sturdy and maintained. A third bathroom helps when it is clean and functional. A finished room over the garage is useful when it feels comfortable and complete. Custom blinds are an improvement only when they are still in good condition. Blinds that are broken or chewed by a pet have become a replacement expense.

Sellers must compare the complete condition of their home with the homes buyers are actually choosing.

What Appears to Be Sitting

The repeated market pattern suggests that homes are more likely to remain active when:

  • The price is higher than the condition supports.
  • Visible repairs make buyers worry about additional problems.
  • The home does not show a clear advantage over nearby listings.
  • The seller compares only size and bedroom count while overlooking updates and presentation.
  • Competing homes offer better condition, stronger incentives or a more manageable monthly payment.

These are not necessarily bad houses. They may simply need a better price, better preparation or a clearer reason for buyers to choose them.

What Sellers Can Do

Most sellers do not need to completely renovate their homes. They should begin with the problems buyers notice immediately.

Clean thoroughly. Repair damaged blinds, trim and fixtures. Refresh worn paint. Improve the entrance and landscaping. Remove clutter so rooms feel larger and easier to understand. Make sure every advertised feature looks like a benefit rather than another future expense.

Then look honestly at the competition. Do not ask only, "What is my house worth?"

Also ask:

"What does my home offer that makes a buyer choose it over the others?"

Your real estate agent sees more than one listing. We are watching buyer feedback, competing prices, builder incentives, showing activity and the homes receiving offers. We are studying, marketing, adjusting and doing everything we can think of to help our sellers succeed.

But sellers also have to be willing to listen when the market gives us information.

The trend since mid-June is clear. Buyers are active, holiday weekends can temporarily change the pace, and well-positioned homes are still receiving contracts. The homes most likely to succeed are the ones that offer a believable combination of condition, presentation and price.

Source: Charleston Trident MLS market information supplied for contract activity from June 16 through July 19, 2026. Pending and ratified contracts are not closed sales.

Bonnie Wicks, licensed as Bonnie Jean Wicks Bertalot, is an Associate Broker with Carolina One Real Estate and team lead of Shoreline Key Team, serving Mount Pleasant, Charleston, Summerville, Hanahan, Goose Creek, Ladson, and surrounding Lowcountry communities. Contact Bonnie at 843-754-0754 or visit bonniewicks.com.

June
30

When I graduated from North Georgia College and State University in 1998 with a Bachelor of Science in Psychology, I honestly wasn't sure where that degree would take me. Like many college graduates, I had spent years learning theories about people, communication, relationships, and decision-making. Then graduation arrived, and life quietly nudged me in a direction I never expected.

Life led to a career in banking at SunTrust. I absolutely loved it. I began as a personal banker and eventually became licensed in financial services. Later I joined the SunTrust at Work program and eventually became an assistant manager. Every promotion brought more responsibility, but what I remember most wasn't the titles. It was the people.

Every person who sat across from my desk...

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June
27

Yesterday afternoon I spent a couple of hours with a family preparing their home for professional listing photographs. Most people probably imagine that a photo shoot is all about cameras, lighting, and making sure the house looks perfect. There is certainly some truth to that. Before the photographer ever takes the first picture, I walk through the house turning on lights, opening blinds, clearing countertops, hiding trash cans, putting toilet seat lids down, and making sure anything that doesn't belong in a photograph quietly disappears. In this home, that even included gathering up every dog toy before the photographer arrived.

Once everything is ready, the photographer begins working room by room. As she moves through the house, my job is simply to keep the homeowners one step ahead of the camera. If she is photographing the living room, we wait in the kitchen. When she moves into the kitchen, we step into a...

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June
20

A professional home measurement is about more than square footage. It helps buyers, sellers, appraisers, and lenders work from the same information and reduces surprises later in the transaction.

When I tell sellers that I would like to have their home professionally measured before we put it on the market, I occasionally get a puzzled look. After all, the county already has a square footage number. The tax records have a square footage number. Previous MLS listings have a square footage number. Why spend money measuring it again?

The simple answer is that those numbers are not always the same, and they are not always correct.

Over the years, I have hired professional measuring companies to measure homes before listing them. Some homes measured larger than previous records. Some measured smaller. What surprised me most was that...

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June
18

The closing table may end a transaction, but it is only the beginning of living with the decision.

One of the things I wish more people understood about real estate is that success is not measured by whether a transaction closes.

Success is measured by how the decision fits someone's life years later.

Over the years, I worked with one family through multiple purchases, sales, new construction projects, and relocations. Looking back, their story reminds me that every housing decision creates a ripple effect that continues long after the moving boxes are unpacked.

When buyers are searching for a home, they naturally focus on what they can see. The floor plan. The neighborhood. The garage. The backyard. The location.

Those things matter.

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