Posts with tag 'Selling A Home in Charleston SC'
10
What I Learned From the Homes That Took Longer to Sell
If we were sitting across from each other at a restaurant, sharing a meal and talking about real estate, there is something I would tell you that might surprise you.
Not every home that sits on the market has a bad Realtor.
Not every home that sits on the market is overpriced.
And not every home that sits on the market has something wrong with it.
Recently, I went back through my own listing history and looked at the homes that took longer to sell than average. I expected to find a common mistake. Maybe poor pricing. Maybe weak marketing. Maybe condition issues.
What I found was something entirely different.
Most of those homes had a story.
One seller...
9
Why Isn't My House Selling? The Difference Between Marketing and Buyer Appeal
One of the hardest conversations I have with sellers is helping them understand the difference between marketing and presentation.
I can put your home in the MLS. I can advertise it on Facebook. I can create videos, postcards, brochures, websites, and social media posts. I can spend money every day making sure buyers know your home exists.
But marketing only gets buyers through the front door.
Once they walk inside, the house has to do the rest.
There are really two things that drive results when selling a home.
First, the home has to be priced well enough to encourage buyers to schedule a showing.
Second, when they arrive, the home has to give them a reason to remember it.
4
You Gotta Want It
There is something I have noticed over the years that no one really likes to talk about.
Some homeowners want to sell their home. Other homeowners want a buyer.
Those sound like the same thing, but they are not.
I occasionally meet sellers who believe the process works like this: hire a Realtor, take some pretty pictures, put the home online, and wait for the offers to arrive. If that were true, every home would sell quickly and every seller would be thrilled with the results.
The reality is that buyers are not shopping for houses. They are shopping for their future.
That is where many sellers unintentionally get stuck.
When you live in a home every day, you stop seeing it. The scuff mark on the wall b...
29
Why Some Homeowners Are Choosing to Stay Put Instead of Downsizing
For years, downsizing was considered a simple financial decision. Sell a larger home, buy something smaller, reduce your expenses, and enjoy the savings.
Today's housing market has complicated that equation.
Many homeowners who begin exploring a move discover that a smaller home does not always translate into dramatically lower monthly housing costs. In some cases, the savings are much smaller than expected.
The Math Has Changed
When homeowners think about downsizing, they often focus on the price of the next home.
What many don't initially consider is the interest rate attached to that purchase.
Over the past several years, mortgage rates have changed significantly. Homeowners who purchased or refinanced during periods o...
18
From Unknown to the Clear Choice
I was listening to a speaker recently—Neal Oates Jr.—and he said something that stuck with me more than I expected:
Most prospects don't choose the best. They choose clear, credible, and consistent.
And I'll be honest, I sat with that for a minute.
Because in real estate, we're always trying to be better. More knowledgeable. More available. More everything. But that's not actually how people decide who to work with.
They don't sit around comparing résumés.
They go with the person who makes the most sense to them.
The one they understand.
That made me start asking myself...
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