Bonnie Wicks Bertalot
Posts from June 9th, 2026
June
9
9
Why Isn't My House Selling? The Difference Between Marketing and Buyer Appeal
One of the hardest conversations I have with sellers is helping them understand the difference between marketing and presentation.
I can put your home in the MLS. I can advertise it on Facebook. I can create videos, postcards, brochures, websites, and social media posts. I can spend money every day making sure buyers know your home exists.
But marketing only gets buyers through the front door.
Once they walk inside, the house has to do the rest.
There are really two things that drive results when selling a home.
First, the home has to be priced well enough to encourage buyers to schedule a showing.
Second, when they arrive, the home has to give them a reason to remember it.
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