Bonnie Wicks Bertalot
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Posts with tag 'Working with an Experienced Realtor'

Unlocking Coastal Living

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June
18

Some journeys involve more than one move, more than one house, and a whole lot of trust along the way.

There are some clients who come and go through a single transaction, and then there are others whose lives become woven into your own for years.

Several years ago, I met a buyer who simply wanted a place to call home. Like many people, she started her journey believing she knew exactly what the next few months would look like. Then life did what life often does. Plans changed. Timelines shifted. Financing took unexpected turns. There were moments when it would have been easy for everyone involved to become discouraged.

Instead, we kept moving forward.

Eventually, she became a homeowner, and before long she introduced me to members of her family. One move became another. One chapter bec...

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June
12

One of the most important lessons I've learned in real estate is that life rarely unfolds according to the timeline we imagine. I once worked with a family that had simply outgrown their home. Their children were getting older, the household was expanding, and the space that once met their needs no longer felt quite right. As they began searching for a larger home, they found one that seemed to fit their growing family, but it wasn't without challenges. There were repairs that needed attention, concerns that required investigation, and important decisions that had to be made before moving forward.

Like many families facing a major transition, they experienced moments of uncertainty and questioned whether they were making the right choice. After careful consideration, they decided to move ahead with the purchase. Looking back, however, the house itself is not what stands out most in my memory. What I remember is e...

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June
12

I was thinking recently about a homeowner who spent nearly a year preparing herself to sell a house.

The interesting thing is that the challenge wasn't really the market. The house was in a desirable area, well maintained, and there was every reason to believe it would sell when the time came. The challenge was that the house represented a chapter of life she wasn't quite ready to leave behind.

Years earlier, she had purchased the home after a major life change. It represented a fresh start and a new season. Over time, life changed again. Family circumstances shifted, responsibilities grew, and eventually she found herself maintaining two properties. Financially, it no longer made sense to keep both, but that didn't make the decision any easier.

For months we would talk about selling. Then we wouldn't. Then we would talk about i...

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June
10

If we were sitting across from each other at a restaurant, sharing a meal and talking about real estate, there is something I would tell you that might surprise you.

Not every home that sits on the market has a bad Realtor.

Not every home that sits on the market is overpriced.

And not every home that sits on the market has something wrong with it.

Recently, I went back through my own listing history and looked at the homes that took longer to sell than average. I expected to find a common mistake. Maybe poor pricing. Maybe weak marketing. Maybe condition issues.

What I found was something entirely different.

Most of those homes had a story.

One seller...

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June
9

One of the hardest conversations I have with sellers is helping them understand the difference between marketing and presentation.

I can put your home in the MLS. I can advertise it on Facebook. I can create videos, postcards, brochures, websites, and social media posts. I can spend money every day making sure buyers know your home exists.

But marketing only gets buyers through the front door.

Once they walk inside, the house has to do the rest.

There are really two things that drive results when selling a home.

First, the home has to be priced well enough to encourage buyers to schedule a showing.

Second, when they arrive, the home has to give them a reason to remember it.

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