Bonnie Wicks Bertalot
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Unlocking Coastal Living

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May
31

One of the questions I find myself wondering about lately is whether all of the new construction taking place throughout the Charleston area is changing the market for homeowners who may be considering selling an existing home.

It's a fair question.

Drive through parts of Berkeley County, Summerville, Goose Creek, or even portions of Mount Pleasant and you'll see new homes being built at a pace that would have been difficult to imagine a decade ago. Builders are opening new phases, releasing new lots, and offering incentives designed to attract buyers.

At the same time, thousands of pre-owned homes continue to come on the market and successfully go under contract.

So what does the data actually tell us?

I recently reviewed more than 800 pending new construction homes and more than 2,000 pending pre-owned homes throughout the Charleston area. While every neighborhood has its own story, the overall picture is interesting.

The median price of a pending new construction home was approximately $425,000, while the median price of a pending pre-owned home was approximately $499,000.

At first glance, that may seem surprising. Many people assume new construction is always more expensive. In reality, many builders are targeting price points that appeal to first-time buyers, move-up buyers, and families looking for newer homes with modern floor plans.

The difference becomes even more interesting when looking at price per square foot.

The median pending new construction home was priced at approximately $214 per square foot. The median pending pre-owned home was priced at approximately $263 per square foot.

That doesn't necessarily mean pre-owned homes are overpriced. It often reflects location.

Many of Charleston's established communities are closer to employment centers, beaches, schools, restaurants, and amenities that buyers value. Buyers are frequently willing to pay more per square foot to live in a location that better fits their lifestyle.

The neighborhoods attracting the most new construction activity include Cane Bay Plantation, Nexton, Summers Corner, Carnes Crossroads, Carolina Groves, Cypress Preserve, and Point Hope. These communities continue to offer buyers opportunities to purchase brand-new homes while taking advantage of builder incentives.

Those incentives matter.

Many builders are offering combinations of interest rate buy-downs, closing cost assistance, design center credits, and buyer agent compensation. Depending on the builder and the community, those incentives can significantly reduce a buyer's upfront expenses or monthly payment.

For some buyers, a lower monthly payment may be more important than the age of the home itself.

That creates legitimate competition for homeowners who may be preparing to sell.

However, the pending sales data shows that buyers continue to purchase pre-owned homes in large numbers.

Communities such as Cane Bay Plantation, Nexton, Dunes West, Carolina Bay, Park West, Carolina Park, Daniel Island, Wescott Plantation, The Ponds, and Crowfield Plantation all showed substantial pending activity among existing homes.

The reasons are not difficult to understand.

Many pre-owned homes offer features that cannot be created overnight. Mature landscaping, established neighborhoods, larger lots, completed amenities, custom improvements, and locations closer to Charleston continue to attract buyers who are willing to pay a premium for those advantages.

In some communities, that premium is substantial.

The median pending price per square foot in Daniel Island was approximately $576. Carolina Park was approximately $425. Dunes West was approximately $355. Those numbers are significantly higher than many of the newer communities farther from Charleston, yet buyers continue to choose them.

What this tells me is that buyers are not all looking for the same thing.

Some buyers are prioritizing value and square footage. Others are prioritizing location, convenience, schools, amenities, or lifestyle. The market supports both choices.

For homeowners considering selling, the real question may not be whether new construction exists nearby. The better question is how their home compares to the alternatives a buyer will consider.

If a buyer can purchase a new home with builder incentives for a similar monthly payment, that matters. If a seller's home offers a larger lot, mature trees, upgraded features, or a location that a builder cannot replicate, that matters too.

The data suggests that both markets remain active.

New construction is attracting buyers, particularly in rapidly growing communities. At the same time, pre-owned homes continue to attract buyers who value established neighborhoods and locations closer to the area's employment, recreation, and lifestyle centers.

The homeowners who seem to have the greatest success are not necessarily those competing against new construction. They are the ones who understand exactly what makes their home different and position it accordingly.

Because at the end of the day, buyers are not simply comparing houses.

They are comparing the lives they imagine living in them.

Bonnie Wicks, licensed as Bonnie Jean Wicks Bertalot, is an Associate Broker with Carolina One Real Estate serving Mount Pleasant, Charleston, and surrounding Lowcountry communities.

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